Marketing Resources

MARKETING COMMUNICATION (MARCOM)

Areas:

Corporate Branding, Brand Guides, Marketing Messaging, Messaging Channels, ATL/BTL/TTL, Marketing Collaterals, Content Writing & Editorial, Events & Campaigns, Integrated Marketing Communication

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Professional Associations:

Certifications:

MARKET RESEARCH

Areas:

Competitive Intelligence, Go-To-Market Strategy, Industry & Sector Research, Secondary Research

Resources:

Professional Association:

Certifications:

ADVERTISING, MEDIA, & PR

Areas:

Brand Building, Brand Positioning, External Communication, Communication Management, Media Planning/Buying, Media Relations, Vendor Management

Resources:

Professional Associations:

Certifications:
http://www.mica.ac.in/academic-programmes/advertising-management-and-public-relations

http://www.xaviercomm.org/diploma-courses/courses-pr.htm

ACCOUNT-BASED MARKETING (ABM)

Areas:

Account Specific Planning & Implementation, Program Assessment & Growth, Program Planning & Pilots,

Resources:

Professional Associations:

Certifications:

 

PRESALES & SALES SUPPORT

 

Areas:

  • Sales Enablement, Sales Support, Bid Management, Proposal Communication & Publishing

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Professional Associations:

Certifications:

 

MARKETING OPERATIONS (MARKETING PMO)

Areas:

Balanced Scorecards, Business Intelligence, Change Management, Competency Development, Data Management, Knowledge Management, Marketing Operations Leadership, Marketing Scalability, Process Improvement, Return On Marketing, Stakeholder Analysis, Strategy Execution, Workflow Design

Resources:

 

ANALYST RELATIONS

Areas:

Analyst Research, Analyst Relationship

Resources:

 

Professional Associations:

Certifications:

 

DIGITAL MARKETING

Areas:

Content Marketing, Inbound Marketing, Online Advertising, SEO/SEM/SMM, Multi-Channel Communications, Marketing Analytics, Marketing Automation

Resources:

Professional Associations:

Certifications:

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