MARKETING COMMUNICATION (MARCOM)
Areas:
Corporate Branding, Brand Guides, Marketing Messaging, Messaging Channels, ATL/BTL/TTL, Marketing Collaterals, Content Writing & Editorial, Events & Campaigns, Integrated Marketing Communication
Resources:
Professional Associations:
Certifications:
- https://www.ama.org/events-training/Certification/Pages/default.aspx
- http://www.cim.co.uk/learning/qualifications/explore-our-qualifications/certificate-in-professional-marketing
MARKET RESEARCH
Areas:
Competitive Intelligence, Go-To-Market Strategy, Industry & Sector Research, Secondary Research
Resources:
- http://www.marketresearchworld.net
- http://prospectingforgold.co.uk/!trash/home-page-concept-1/training-and-resources/research-resources/recommended-reference-sources
Professional Association:
Certifications:
- http://www.marketingresearch.org/advance-career/prc/get-certified
- http://iimra.com/certified-market-research-professional
- http://mria-arim.ca/education/cmrp-certification/cmrp-overview
- https://www.ama.org/students/Pages/AMA-Marketing-Research-Certificate.aspx
- http://www.ecornell.com/certificates/marketing/data-driven-marketing
ADVERTISING, MEDIA, & PR
Areas:
Brand Building, Brand Positioning, External Communication, Communication Management, Media Planning/Buying, Media Relations, Vendor Management
Resources:
Professional Associations:
Certifications:
http://www.mica.ac.in/academic-programmes/advertising-management-and-public-relations
http://www.xaviercomm.org/diploma-courses/courses-pr.htm
ACCOUNT-BASED MARKETING (ABM)
Areas:
Account Specific Planning & Implementation, Program Assessment & Growth, Program Planning & Pilots,
Resources:
- https://www.demandbase.com/resources/account-based-marketing-resources
- http://www.leandatainc.com/account-based-marketing
Professional Associations:
Certifications:
PRESALES & SALES SUPPORT
Areas:
- Sales Enablement, Sales Support, Bid Management, Proposal Communication & Publishing
Resources:
Professional Associations:
Certifications:
- https://mspartner.microsoft.com/en/us/pages/training/presales-technical-specialist.aspx
- https://www.sap.com/careers/students-and-graduates/sap-academy/sap-academy-for-presales.html
- http://www.apmp.org/?page=accreditationprogram
MARKETING OPERATIONS (MARKETING PMO)
Areas:
Balanced Scorecards, Business Intelligence, Change Management, Competency Development, Data Management, Knowledge Management, Marketing Operations Leadership, Marketing Scalability, Process Improvement, Return On Marketing, Stakeholder Analysis, Strategy Execution, Workflow Design
Resources:
- http://www.mo-cca.com
- https://en.wikipedia.org/wiki/Marketing_operations
- Professional Associations:
- http://www.mo-cca.com
- Certifications:
- http://mopartners.com/tag/marketing-operations-certification
ANALYST RELATIONS
Areas:
Analyst Research, Analyst Relationship
Resources:
- http://www.knowledgecap.com/KCG/Home
- http://www.gartner.com/technology/home.jsp
- https://www.forrester.com/home
- http://www.arinsights.com/analyst-relations-library
- http://www.gartner.com/technology/about/analyst-relations.jsp
- https://www.forrester.com/Analyst-Relations
Professional Associations:
Certifications:
DIGITAL MARKETING
Areas:
Content Marketing, Inbound Marketing, Online Advertising, SEO/SEM/SMM, Multi-Channel Communications, Marketing Analytics, Marketing Automation
Resources:
- https://moz.com/blog
- http://contentmarketinginstitute.com/
- https://inbound.org/get-started
- http://growthhackers.com/welcome
- http://www.slideshare.net/randfish
- http://www.socialmediaexaminer.com/
- http://kimgarst.com/blog/
- http://www.hubspot.com
- https://www.optimizesmart.com/complete-guide-to-google-adwords-analytics/
- https://blog.kissmetrics.com/
- http://www.wordstream.com/
Professional Associations:
- http://www.imanetwork.org
- https://www.dmaglobal.com
- http://www.sempo.org
- http://www.emarketingassociation.com
- http://www.the-cma.com
Certifications:
- http://www.academy.hubspot.com/certification
- http://www.google.com/onlinechallenge/dmc
- https://www.coursera.org/specializations/digital-marketing
- https://www.coursera.org/learn/wharton-marketing
- https://alison.com/courses/Diploma-in-E-Business
- https://alison.com/courses/Diploma-in-Internet-Marketing
- https://www.canvas.net/browse/excelined/courses/communications-boot-camp
- http://www.marketmotive.com/
- http://www.wordstream.com/learn
- http://www.copyblogger.com/imfsp/
- http://blogs.constantcontact.com/social-media-quickstarter/